Sunday, 16 December 2012

Interested To Know More About Bresciani Socks?

In September this year my brother, before deciding to encourage us to take on Bresciani, conducted an interview with Massimiliano Bresciani. That interview will be posted below.

Bresciani started in 1970. What has changed in the world of socks since 1970? Do you have any images of socks from the original collection that you would be able to share with us?

The big change in the socks industry was before 1970, when socks manufacturing went from flat knitting machines (the same machines that are used for knitwear), to the production of socks through circular machines, which reduced dramatically the timing and the cost in producing a pair of socks. This was back in the 1940’s. Since the 1970’s the biggest change in the industry has been the arrival on the market of the ‘linked-toe’ machines, which are able to produce the sock with toe already closed.




How many pairs of socks should a man have in his drawer and what proportion of them should be black? 

This is a difficult question. Personally I have more than 50 pairs of socks. But, then again, not everyone is involved in the socks industry like I am. 24 pairs should be a good number for a socks lover. With regards to the colour, in Europe the best seller is navy, but in the USA and in Russia, the most sold colour is black. It is, really, depending on the country. Regardless, almost 50% of your collection should be in these two solid colours.


In terms of sock theft, do you have any tricks for preventing someone in your household from 
stealing your socks and is sock theft as prevalent in Italy as it is in Australia?

I think this is probably the same story for all small items. To be honest, I don’t have the statistics on this one nor do I have a permanent solution, so I’ll pass.


How should you fold your socks?  

For me personally, I like them rolled together with the inside out.



Can you please describe for our readers the different types of wool and fabric construction that you refer to when talking about socks? For example, with respect to cotton shirting, people often talk about 100 2ply cotton to 200 2 ply cotton and blends of cotton/linen, Egyptian cotton, Sea Island cotton…  What is the equivalent language in the world of socks?  

The first thing you need to understand is that the way we initially grade socks is from the cone yarns. It means we don’t really talk about the fabrics but about the yarns. The measure of the yarns is in the yarn count. So, the higher the yarn count, the finer the fabric as a general rule. For example, the finest cotton used in the socks industry is 120/2. This means that there are 120 kilometres! (difficult to believe but it is true!) of 2 ply cotton yarn in 1 kilogram of yarn. Then, if you go down from here, the count is then say 100/2, then 90/2 etc. It is roughly the same measurement system for woollen socks. Australian Merino wool is very fine, so an example of 2/72 means that there is 72 kilometres! of 2 ply wool yarn in every 1 kilogram. The big difference after this becomes the machine that is used to make the socks. For example, you could use a monocyclinder which gives an embroidered style of a microdesign. Or, you could use a double cylinder machine, which is used for solid colours and jacquards. Then on top of this you have another production quality which is the gauge. The gauge means the number of needles in an inch. The finest machines usually have around 260 needles for luxury socks whereas sports socks usually require 60 needles.


How should you wash a pair of Bresciani socks?  

The best way to wash a pair of fine socks is by hands. When you can’t do that, wash them in a machine at 30 degrees Celsius on a very low tumble.


In your opinion, should your socks match or not match your tie or bow tie or should they match the colour of your suit? Or the colour of your shoes? How should a man pair go about matching up his socks with his attire? 

Ah my friend, this is another question of personal taste. I usually match the socks and the tie. The trend, at the moment, is to wear very bright colours.


What is your favourite pair of socks? 

This is that question that no mother wishes to field. It is the same as asking which of her sons does she prefer? Of course, she will tell you she loves them all equally, as I will tell you about my socks. But if you ask her quietly, she will tell you her favourite, and I will tell you that our Vanisee Two Tone Ribs in 100% cotton are my favourite!

It Was Cat Stevens Who Said 'I Love My Dog As Much As I Love You'


We don't blame Cat Stevens for feeling that way. There is an old joke that goes 'how do you tell that a dog is man's best friend?'  A: 'You lock both your dog and your wife in the boot and come back in one hour, open the boot, and see which one is still happy to see you!'. When this Pasotti umbrella comes in, it is sold. So we order more, then they sell again. If you love your dog and want to secure one before they sell out again, email me on m.atgemis@fordspharmacysydney.com 

Pasotti Luxury Men's Umbrellas


It is not often that we get asked for men's umbrellas, given that women are the biggest buyers of these luxury ornate Italian umbrellas. However, with Australian men becoming increasingly sartorial and abandoning streetwear, it seems only fitting that they should acquire one of these ornate umbrellas to finish off their Tom Ford suit or their Louis Vuitton shoes. If you would like to order any specific umbrella from the Pasotti range, you can order it directly from me by emailing at Fords on  m.atgemis@fordspharmacysydney.com  .

Plum Baby Wear Now In Stock


Come in and see the latest plum baby wear. For store locations see www.fordspharmacysydney.com  . If you want to know more about Plum, click on their facebook page - http://www.facebook.com/PlumBabywear


Bow Tie And Socks Gifts Set

Until Christmas we are running a limited number of Le Noeud Papillon bow tie and matching Bresciani socks in gift packs. Normally $155.00 AUD for the bow tie and $50.00 for the socks, the combined value of these gift packs is $205.00 RRP. We are offering them at $120.00 a box, which is a saving of $85.00. Hurry, they are limited in number and only whilst stocks last. Email me directly: m.atgemis@fordspharmacysydney.com or call us on +612 9557 1712. We have two store locations, both Newtown and Sydney City inside the MLC Centre, adjacent to the food court.